Marketing with Data

  1. Data cleansing software: This type of software helps you identify and remove outdated or incorrect data from your lists. Removing old data that was not been contacted in years should be verified for delivery before using on any prospecting. Check for mis-spelt items or a mix of different data fields, check data format is consistent throughout your list. Finding duplicate records saves on average 11% of your production costs, this can easily make a list fail on the return of investment “ROI” if not checked prior to using.
  2. Data enrichment tools: These tools allow you to add missing information to your lists, such as job titles or company descriptions. Address verification software is very popular and ideal to update missing postal address details.
  3. Customer Relationship Management (CRM) systems: CRM systems allow you to store and manage customer data in one place, making it easier to keep track of updates and changes. If you are going to use a CRM make sure you invest time, start off correctly recording the details as you go for each prospect. Setting up a CRM will cost you more in time than the money you spend on them. There are many types of CRM so before investing in one, write down what details you want from your data, and how you can use each part of that data. Then you can find the correct CRM that offers you the services you need.
  4. Maintenance: By regularly updating your data and using tools to help keep it accurate, you can ensure that your lead generation efforts are as effective as possible. Never let your data start to decay, we suggest updating monthly, not only is this an easier task but is cost effective than trying to update periodically.
  5. Data append services: These services can help you add missing data to your lists by cross-referencing your information with external databases. This is the most effective way not only with time, money but also provides accuracy when checking against external data sources. We recommend having an expert append data to your lists quite often they can find other errors or inconsistencies that you may not be aware of within your own data sets.
  6. Social media: Many people update their contact information and job titles on social media platforms, so regularly checking these platforms can help you keep your data up to date. Although can be a slow process it can also identify those leads that you have not contacted with in a long while and working this process into your monthly routine will pay dividends.
  7. Customer surveys: Asking your customers for updated information can help ensure that your data is accurate. You can also ask for feedback on your products or services to help improve your marketing efforts. This is a great way to also gather missing or information that may have changed. Offering a prize or discount usually yields better results. For the best quality a telephone survey not only gives confidence that you are connecting with the client/company but also avoids data being left out or incorrectly when you are verifying data verbally compared to written answers.
  8. Manually verifying data: While it can be time-consuming, manually verifying your data by contacting potential customers or checking company websites can help ensure that your information is accurate. Having a human verifying the data also allows for new data not already gained from previous attempts or as your business grows so can the type of data you use or not.
By using these tools and techniques, you can keep your data up to date and improve the effectiveness of your lead generation efforts. By targeting the right customers with the right marketing messages, you can increase your chances of converting leads into paying customers. Bonus Tip: Remember everyone likes to feel special and appreciated, the more personalization you add to your data lists the better the lead feels that you care, especially when using a first name compared to a title of Mr., Mrs., or Ms. Plus these days with different gender pronouns and identification being established, we recommend addressing your correspondence using only a first and last name.

Lead generation is the process of identifying and cultivating potential customers for a business. It involves collecting data about potential customers and using that data to create targeted marketing campaigns. However, data can quickly become outdated or inaccurate, which can negatively impact the effectiveness of lead generation efforts. Here are some ways in which data can decay and how to keep it up to date:

  • Outdated contact information: People move, change phone numbers, and switch email addresses all the time. If you don’t regularly update your contact list, you may be trying to reach people who are no longer at the same location or using the same contact information.
  • Inaccurate job titles: People change jobs or promotions within a company, and their job titles may change as well. If you have outdated job titles for potential customers, your marketing efforts may not be as targeted as they could be.
  • Incorrect company information: Companies may change their names, merge with other companies, or go out of business. If you have outdated company information, you may be targeting the wrong businesses or wasting time trying to reach companies that no longer exist.

Database Marketing

Database marketing is a strategy that involves using customer and prospect data to drive targeted marketing campaigns. By analyzing and segmenting customer data, businesses can create personalized marketing messages and offers that are more likely to resonate with their audience. This type of marketing can be highly effective, as it allows businesses to reach their target audience with relevant and personalized messages.

One key aspect of database marketing is demographics. By understanding the characteristics of your target audience, such as age, gender, income level, and location, you can tailor your marketing efforts to better (click for more) reach and engage this group. For example, if you are marketing a product or service that is more likely to appeal to a younger audience, you might want to focus on reaching people in the 18-24 age range through social media marketing or targeted ads on platforms like Instagram or Snapchat. On the other hand, if you are targeting an older audience, you might want to focus on more traditional marketing channels, such as direct mail or print advertising.

In addition to demographics, it is also important to consider other factors when selecting and profiling data for database marketing campaigns. This may include information about customer preferences, purchasing history, and other behaviors that can help you better understand your audience and create more targeted marketing efforts. For example, if you are targeting customers who have recently purchased a particular product, you might want to focus on promoting related products or services. Alternatively, if you are targeting customers who have shown an interest in a particular topic or issue, you might want to create marketing campaigns that highlight your expertise in this area.

Overall, the key to successful database marketing is to carefully select and profile data to create targeted and personalized marketing campaigns that are more likely to yield better results. By understanding the demographics and preferences of your target audience, you can create marketing messages that are more likely to resonate and drive conversions.

Lead Generation:

Lead generation is a crucial aspect of any business, as it helps to identify potential customers and establish relationships with them. One of the most effective ways to generate leads is to build an effective list for prospecting. There are two main options for building a prospecting list: new data acquisitions or in-house data lists.

New data acquisitions refer to the process of (click for more) purchasing a list of leads from a third-party source. These lists are often compiled using advanced data collection techniques and are typically more accurate and up to date than in-house data lists. However, they can be expensive to purchase and may not always be relevant to your business.

In-house data lists, on the other hand, are compiled using data that you have collected in-house. This data could include customer information, contact details, and any other relevant information. While in-house data lists are generally more affordable than new data acquisitions, they may not be as accurate or up to date.

Regardless of whether you choose new data acquisitions or in-house data lists, it is important to ensure that your data is clean and up to date. Data hygiene is an essential aspect of any lead generation campaign, as it helps to ensure that your data is accurate and usable.

Is your Data Dead!

Data decays over time, which means that it becomes less accurate and may no longer be useful for your business. To ensure that your data remains accurate and usable, it is important to regularly update your data.

This could involve verifying contact details, removing outdated information, and adding (click for more) new information as it becomes available. Just remember as soon as something changes about a client or you discover a new fact, this is data. Maintain it and use it effectively when you interact with your clients.

Afterall this how big data works, collecting any little data snip it and adding it to a profile, this builds a demographic that is valuable and could be unique enough to generate a positive response to your offers. Look at our section “Ways to maintain your data list” [Link]

In summary, building an effective list for prospecting is an essential part of any lead generation campaign. Whether you choose new data acquisitions or in-house data lists, it is important to ensure that your data is clean and up to date through regular updates and data hygiene practices. This will help you to generate more accurate and relevant leads for your business.

Marketing with Data

  1. Data cleansing software: This type of software helps you identify and remove outdated or incorrect data from your lists. Removing old data that was not been contacted in years should be verified for delivery before using on any prospecting. Check for mis-spelt items or a mix of different data fields, check data format is consistent throughout your list. Finding duplicate records saves on average 11% of your production costs, this can easily make a list fail on the return of investment “ROI” if not checked prior to using.
  2. Data enrichment tools: These tools allow you to add missing information to your lists, such as job titles or company descriptions. Address verification software is very popular and ideal to update missing postal address details.
  3. Customer Relationship Management (CRM) systems: CRM systems allow you to store and manage customer data in one place, making it easier to keep track of updates and changes. If you are going to use a CRM make sure you invest time, start off correctly recording the details as you go for each prospect. Setting up a CRM will cost you more in time than the money you spend on them. There are many types of CRM so before investing in one, write down what details you want from your data, and how you can use each part of that data. Then you can find the correct CRM that offers you the services you need.
  4. Maintenance: By regularly updating your data and using tools to help keep it accurate, you can ensure that your lead generation efforts are as effective as possible. Never let your data start to decay, we suggest updating monthly, not only is this an easier task but is cost effective than trying to update periodically.
  5. Data append services: These services can help you add missing data to your lists by cross-referencing your information with external databases. This is the most effective way not only with time, money but also provides accuracy when checking against external data sources. We recommend having an expert append data to your lists quite often they can find other errors or inconsistencies that you may not be aware of within your own data sets.
  6. Social media: Many people update their contact information and job titles on social media platforms, so regularly checking these platforms can help you keep your data up to date. Although can be a slow process it can also identify those leads that you have not contacted with in a long while and working this process into your monthly routine will pay dividends.
  7. Customer surveys: Asking your customers for updated information can help ensure that your data is accurate. You can also ask for feedback on your products or services to help improve your marketing efforts. This is a great way to also gather missing or information that may have changed. Offering a prize or discount usually yields better results. For the best quality a telephone survey not only gives confidence that you are connecting with the client/company but also avoids data being left out or incorrectly when you are verifying data verbally compared to written answers.
  8. Manually verifying data: While it can be time-consuming, manually verifying your data by contacting potential customers or checking company websites can help ensure that your information is accurate. Having a human verifying the data also allows for new data not already gained from previous attempts or as your business grows so can the type of data you use or not.
By using these tools and techniques, you can keep your data up to date and improve the effectiveness of your lead generation efforts. By targeting the right customers with the right marketing messages, you can increase your chances of converting leads into paying customers. Bonus Tip: Remember everyone likes to feel special and appreciated, the more personalization you add to your data lists the better the lead feels that you care, especially when using a first name compared to a title of Mr., Mrs., or Ms. Plus these days with different gender pronouns and identification being established, we recommend addressing your correspondence using only a first and last name.

Lead generation is the process of identifying and cultivating potential customers for a business. It involves collecting data about potential customers and using that data to create targeted marketing campaigns. However, data can quickly become outdated or inaccurate, which can negatively impact the effectiveness of lead generation efforts. Here are some ways in which data can decay and how to keep it up to date:

  • Outdated contact information: People move, change phone numbers, and switch email addresses all the time. If you don’t regularly update your contact list, you may be trying to reach people who are no longer at the same location or using the same contact information.
  • Inaccurate job titles: People change jobs or promotions within a company, and their job titles may change as well. If you have outdated job titles for potential customers, your marketing efforts may not be as targeted as they could be.
  • Incorrect company information: Companies may change their names, merge with other companies, or go out of business. If you have outdated company information, you may be targeting the wrong businesses or wasting time trying to reach companies that no longer exist.

Database Marketing

Database marketing is a strategy that involves using customer and prospect data to drive targeted marketing campaigns. By analyzing and segmenting customer data, businesses can create personalized marketing messages and offers that are more likely to resonate with their audience. This type of marketing can be highly effective, as it allows businesses to reach their target audience with relevant and personalized messages.

One key aspect of database marketing is demographics. By understanding the characteristics of your target audience, such as age, gender, income level, and location, you can tailor your marketing efforts to better (click for more) reach and engage this group. For example, if you are marketing a product or service that is more likely to appeal to a younger audience, you might want to focus on reaching people in the 18-24 age range through social media marketing or targeted ads on platforms like Instagram or Snapchat. On the other hand, if you are targeting an older audience, you might want to focus on more traditional marketing channels, such as direct mail or print advertising.

In addition to demographics, it is also important to consider other factors when selecting and profiling data for database marketing campaigns. This may include information about customer preferences, purchasing history, and other behaviors that can help you better understand your audience and create more targeted marketing efforts. For example, if you are targeting customers who have recently purchased a particular product, you might want to focus on promoting related products or services. Alternatively, if you are targeting customers who have shown an interest in a particular topic or issue, you might want to create marketing campaigns that highlight your expertise in this area.

Overall, the key to successful database marketing is to carefully select and profile data to create targeted and personalized marketing campaigns that are more likely to yield better results. By understanding the demographics and preferences of your target audience, you can create marketing messages that are more likely to resonate and drive conversions.

Lead Generation:

Lead generation is a crucial aspect of any business, as it helps to identify potential customers and establish relationships with them. One of the most effective ways to generate leads is to build an effective list for prospecting. There are two main options for building a prospecting list: new data acquisitions or in-house data lists.

New data acquisitions refer to the process of (click for more) purchasing a list of leads from a third-party source. These lists are often compiled using advanced data collection techniques and are typically more accurate and up to date than in-house data lists. However, they can be expensive to purchase and may not always be relevant to your business.

In-house data lists, on the other hand, are compiled using data that you have collected in-house. This data could include customer information, contact details, and any other relevant information. While in-house data lists are generally more affordable than new data acquisitions, they may not be as accurate or up to date.

Regardless of whether you choose new data acquisitions or in-house data lists, it is important to ensure that your data is clean and up to date. Data hygiene is an essential aspect of any lead generation campaign, as it helps to ensure that your data is accurate and usable.

Is your Data Dead!

Data decays over time, which means that it becomes less accurate and may no longer be useful for your business. To ensure that your data remains accurate and usable, it is important to regularly update your data.

This could involve verifying contact details, removing outdated information, and adding (click for more) new information as it becomes available. Just remember as soon as something changes about a client or you discover a new fact, this is data. Maintain it and use it effectively when you interact with your clients.

Afterall this how big data works, collecting any little data snip it and adding it to a profile, this builds a demographic that is valuable and could be unique enough to generate a positive response to your offers. Look at our section “Ways to maintain your data list” [Link]

In summary, building an effective list for prospecting is an essential part of any lead generation campaign. Whether you choose new data acquisitions or in-house data lists, it is important to ensure that your data is clean and up to date through regular updates and data hygiene practices. This will help you to generate more accurate and relevant leads for your business.

Marketing with Data

8 methods to keep your data up to date

  1. Data cleansing software: This type of software helps you identify and remove outdated or incorrect data from your lists. Removing old data that was not been contacted in years should be verified for delivery before using on any prospecting. Check for mis-spelt items or a mix of different data fields, check data format is consistent throughout your list. Finding duplicate records saves on average 11% of your production costs, this can easily make a list fail on the return of investment “ROI” if not checked prior to using.
  2. Data enrichment tools: These tools allow you to add missing information to your lists, such as job titles or company descriptions. Address verification software is very popular and ideal to update missing postal address details.
  3. Customer Relationship Management (CRM) systems: CRM systems allow you to store and manage customer data in one place, making it easier to keep track of updates and changes. If you are going to use a CRM make sure you invest time, start off correctly recording the details as you go for each prospect. Setting up a CRM will cost you more in time than the money you spend on them. There are many types of CRM so before investing in one, write down what details you want from your data, and how you can use each part of that data. Then you can find the correct CRM that offers you the services you need.
  4. Maintenance: By regularly updating your data and using tools to help keep it accurate, you can ensure that your lead generation efforts are as effective as possible. Never let your data start to decay, we suggest updating monthly, not only is this an easier task but is cost effective than trying to update periodically.
  5. Data append services: These services can help you add missing data to your lists by cross-referencing your information with external databases. This is the most effective way not only with time, money but also provides accuracy when checking against external data sources. We recommend having an expert append data to your lists quite often they can find other errors or inconsistencies that you may not be aware of within your own data sets.
  6. Social media: Many people update their contact information and job titles on social media platforms, so regularly checking these platforms can help you keep your data up to date. Although can be a slow process it can also identify those leads that you have not contacted with in a long while and working this process into your monthly routine will pay dividends.
  7. Customer surveys: Asking your customers for updated information can help ensure that your data is accurate. You can also ask for feedback on your products or services to help improve your marketing efforts. This is a great way to also gather missing or information that may have changed. Offering a prize or discount usually yields better results. For the best quality a telephone survey not only gives confidence that you are connecting with the client/company but also avoids data being left out or incorrectly when you are verifying data verbally compared to written answers.
  8. Manually verifying data: While it can be time-consuming, manually verifying your data by contacting potential customers or checking company websites can help ensure that your information is accurate. Having a human verifying the data also allows for new data not already gained from previous attempts or as your business grows so can the type of data you use or not.
By using these tools and techniques, you can keep your data up to date and improve the effectiveness of your lead generation efforts. By targeting the right customers with the right marketing messages, you can increase your chances of converting leads into paying customers. Bonus Tip: Remember everyone likes to feel special and appreciated, the more personalization you add to your data lists the better the lead feels that you care, especially when using a first name compared to a title of Mr., Mrs., or Ms. Plus these days with different gender pronouns and identification being established, we recommend addressing your correspondence using only a first and last name.

Ways to maintain your data list

Lead generation is the process of identifying and cultivating potential customers for a business. It involves collecting data about potential customers and using that data to create targeted marketing campaigns. However, data can quickly become outdated or inaccurate, which can negatively impact the effectiveness of lead generation efforts. Here are some ways in which data can decay and how to keep it up to date:

  • Outdated contact information: People move, change phone numbers, and switch email addresses all the time. If you don’t regularly update your contact list, you may be trying to reach people who are no longer at the same location or using the same contact information.
  • Inaccurate job titles: People change jobs or promotions within a company, and their job titles may change as well. If you have outdated job titles for potential customers, your marketing efforts may not be as targeted as they could be.
  • Incorrect company information: Companies may change their names, merge with other companies, or go out of business. If you have outdated company information, you may be targeting the wrong businesses or wasting time trying to reach companies that no longer exist.

Marketing effectively with data

Database Marketing

Database marketing is a strategy that involves using customer and prospect data to drive targeted marketing campaigns. By analyzing and segmenting customer data, businesses can create personalized marketing messages and offers that are more likely to resonate with their audience. This type of marketing can be highly effective, as it allows businesses to reach their target audience with relevant and personalized messages.

One key aspect of database marketing is demographics. By understanding the characteristics of your target audience, such as age, gender, income level, and location, you can tailor your marketing efforts to better (click for more) reach and engage this group. For example, if you are marketing a product or service that is more likely to appeal to a younger audience, you might want to focus on reaching people in the 18-24 age range through social media marketing or targeted ads on platforms like Instagram or Snapchat. On the other hand, if you are targeting an older audience, you might want to focus on more traditional marketing channels, such as direct mail or print advertising.

In addition to demographics, it is also important to consider other factors when selecting and profiling data for database marketing campaigns. This may include information about customer preferences, purchasing history, and other behaviors that can help you better understand your audience and create more targeted marketing efforts. For example, if you are targeting customers who have recently purchased a particular product, you might want to focus on promoting related products or services. Alternatively, if you are targeting customers who have shown an interest in a particular topic or issue, you might want to create marketing campaigns that highlight your expertise in this area.

Overall, the key to successful database marketing is to carefully select and profile data to create targeted and personalized marketing campaigns that are more likely to yield better results. By understanding the demographics and preferences of your target audience, you can create marketing messages that are more likely to resonate and drive conversions.

Lead Generation:

Lead generation is a crucial aspect of any business, as it helps to identify potential customers and establish relationships with them. One of the most effective ways to generate leads is to build an effective list for prospecting. There are two main options for building a prospecting list: new data acquisitions or in-house data lists.

New data acquisitions refer to the process of (click for more) purchasing a list of leads from a third-party source. These lists are often compiled using advanced data collection techniques and are typically more accurate and up to date than in-house data lists. However, they can be expensive to purchase and may not always be relevant to your business.

In-house data lists, on the other hand, are compiled using data that you have collected in-house. This data could include customer information, contact details, and any other relevant information. While in-house data lists are generally more affordable than new data acquisitions, they may not be as accurate or up to date.

Regardless of whether you choose new data acquisitions or in-house data lists, it is important to ensure that your data is clean and up to date. Data hygiene is an essential aspect of any lead generation campaign, as it helps to ensure that your data is accurate and usable.

Is your Data Dead!

Data decays over time, which means that it becomes less accurate and may no longer be useful for your business. To ensure that your data remains accurate and usable, it is important to regularly update your data.

This could involve verifying contact details, removing outdated information, and adding (click for more) new information as it becomes available. Just remember as soon as something changes about a client or you discover a new fact, this is data. Maintain it and use it effectively when you interact with your clients.

Afterall this how big data works, collecting any little data snip it and adding it to a profile, this builds a demographic that is valuable and could be unique enough to generate a positive response to your offers. Look at our section “Ways to maintain your data list” [Link]

In summary, building an effective list for prospecting is an essential part of any lead generation campaign. Whether you choose new data acquisitions or in-house data lists, it is important to ensure that your data is clean and up to date through regular updates and data hygiene practices. This will help you to generate more accurate and relevant leads for your business.

Notice

We do not accept calls if there is no caller id and to filter out robot calls, unsolicited calls, and spams you may find that you will need to leave a message on our voicemail, alternatively we would suggest using SMS, or one of the other options available on this page.

Transcript

Oh, Hi there, I hope you are well! Thank you for visiting my profile and contact page today.

I see that you are looking to know a little more about me, well. I am Trevor Gibbs, and I have been specializing in marketing services since 2000. I help businesses, charities, professionals, and solo entrepreneurs to set themselves apart with their effective digital marketing tools, build their relationship marketing strategies or even your own mobile app.

Since then, I have helped large corporations and nonprofits improve their branding and engagement strategies. I am passionate about encouraging local community businesses and charities to thrive and foster greater relationships with their current and future clients as well as donors and supporters. I look forward to helping you to protect and serve your brand.

On the personal side, I originate from Cheltenham Spa in England, where I grew up, studied, and harnessed my most of my skills in various industries. In 2004 after getting married, I moved to Brazil with my wife. We regularly go back there, spending time on vacations, and working from there – well as you know everyone can work from home since the covid era, and virtually everything works online these days.

In 2014 we established ourselves in Orlando, FL, which allowed me to focus the business on helping local charities and businesses by offering various solutions and services to build their relationship marketing strategies.

Some of these services I am sure you have seen on my website if not please look at some of our other pages on this site.

You may ask why I do this, and it all comes down to one of my clients having a legal dispute with their website not being compliant or accessible. Being a non-profit during the Covid era, and with limited income, we supplied a solution that continues to protect them each day and gives them peace of mind they are complaint not only with ADA but with some additional requirements they were not aware of which was a required.

This is when I became an accessibility solutions specialist helping other businesses and nonprofits with similar situations. During the covid era when many people started looking at ways to make money while not at work and found that raising legal disputes against businesses was a way they chose to go. Still, today this litigious trend is overgrowing and puts so many unaware businesses at risk

I realized I had the resources to help and protect small businesses and charities; hence, the Web Detective was born to help serve and protect your brand.

I look forward to connecting with you, and please use one of the contact options on the contact page here on this site.

Please continue enjoying looking around the rest of my site and have great remainder of your day.

Database Marketing

Marketing effectively with data

Database marketing is a strategy that involves using customer and prospect data to drive targeted marketing campaigns. By analyzing and segmenting your customer data, businesses can create personalized marketing messages and offers that are more likely to resonate with their audience. This type of marketing can be highly effective, as it allows businesses to reach their target audience with relevant and personalized messages

The most common type of messages are sent via email, and printed materials. Although open rates can vary and often may not get read at all, the results can still be profitable as you only need a few responders for ROI. This is why it’s the most popular marketing strategy used as the cost per lead is low compared to most digital platforms and advertising.

SMS Reputation

Reputation Management

How important is Reputation Management?

Reputation management is crucial for small businesses as it can significantly impact their success or failure. Before anyone does business with a company or business, they get Google checked first. On average, 8 out of 10 people look at reviews of businesses before engaging or to establish the brand and service reputation

A good reputation helps building trust with customers, which leads to repeat business, positive reviews, and referrals. On the other hand, a negative reputation can deter potential customers and lead to a decrease in sales. Getting a 3-star review can take on average Twenty-Six 5-star reviews to equal that one 3-star review.

With the rise of online review platforms, social media, and other digital channels, small businesses need to actively manage their online reputation. This includes monitoring reviews, responding to feedback, addressing negative comments, and showcasing positive customer experiences. The most dangerous impact that a business owner can have on their business, is to never reply to a given review whether it’s good or bad. Especially bad reviews.

Mobile Marketing

What is SMS Marketing?

Short messaging service SMS also commonly referred to as Text messaging or texting. Many small businesses don’t realize how using a SMS service can work on many levels.

An SMS message has an engagement rate of 45% whereas emails average around 6%, this is why so many businesses are finding ways to engage via SMS to drive conversations and business.

Businesses can use SMS to help boost times in their business when trade is slow with popup sales or discounted products or services Any business being proactive and gathering opt-in cellphone numbers of their clients to subscribe to news and upcoming events, can soon be marketing to hundreds or thousands of people within seconds

Everyone loves a discount and when your store or restaurant has quiet times this is when you can entice people for a limited time offer during that period of the day.

It is important to point out that SMS services do not just allow you to randomly send out unsolicited text messages to everyone’s phone number you have. You must create a subscription opt-in environment, this will allow people to send a stop message when they no longer want your message but also prevent you or your business receiving fines for sending out unsolicited messages.

If you are considering using SMS in your business or have any questions, please reach out to us via our contact page.

Mobile Marketing

Mobile First – what does this mean to you.

You may have heard the term “Mobile First”, and should you be concerned about it or even if your website is mobile friendly?

Well actually you should be, considering that 7 out of 10 people use mobile devices to browse websites and ask search engines to find online content from their mobile device. In 2023, Google also checked websites for being Alexa or Siri compatible, VEO Voice Engine Optimization

The first tip we will tell you is that your website needs to be mobile friendly, this means that the design of your website might look perfect on your desktop but might not be so wonderful on a small screen. To be Mobile Friendly your site will need to render correctly and should be displayed on all sizes of mobile screens.

If you are interested in ranking your website using SEO and indexing terms, generating results that show on the first pages of google searches, you will need to start with your website being designed to be shown on mobile screens. Google indexing starts testing your site as a mobile device first and then will test as a desktop version. Hence mobile first websites.

Take a free test and see how well your site ranks for mobile first. Google has a page that tests the loading speed of each page of your website, so it can be tested for its responsiveness when loading on a mobile device. This would be a great way to make sure your website is ranked and ready for mobile marketing by being a mobile first website.

About Select Services

Over the last 2 decades we have enjoyed helping small businesses and non-profits within the central Florida corridor to better engage with their audiences, growing their brand and marketing outreach. We have been elevating businesses in primarily in the Orlando areas, and over the last few years have expanded our services to clients in the Tampa, Clearwater and St. Petersburg, and expanded across to the Space Coast in Daytona, Port Orange and Cocoa Beach areas

If you or your business have not recently updated its marketing strategies, you could potentially be losing out on market share to newer and constantly changing marketing practices.

We find you the best tools to create impact for your needs from day one and continue to grow you and your business through these forever changing marketing and industry advancements.

Whether you are looking at Big Data Scenarios, paid advertising or starting off from ground zero with a limited budget we have a solution that you can use today to expand your marketing reach into your local area.

Do you have the time and knowledge to do it yourself?

Our services are completely based on the goals for your business needs as it stands today, growing a business takes time and we understand that. We do not over sell you services that you need tomorrow. We provide you with the ones you need today.

Small businesses are trying hard to build an online presence and the first place you should dominate is your local area. Today’s trends shows us that people are looking for businesses and services that are local to them and are available now.

Allow us to take that burden of marketing and work with you to grow your business. Business are more effective doing their business and we are more effective at marketing your business.

You want your business to grow and that is what we want also, after all we are growing our business each day with the clients we work with, meaning we use the same strategies and tools that we recommend to you.

Your business is a service provider that builds relationships, and this is the same as your marketing strategies. If you are not building a relationship you are not going to sell directly to an audience that you do not know or don’t know you.

Firstly, you need to know what your potential market audience is looking for and by selecting a few appropriate key words mentioning about who and where you do business is going to help search results identify your business as the best results.

Contracts, Projects, or Ad-hoc Tasks

The type of work you need help with doesn’t define who we work with.

If you need continued help and services, we can serve you and your business to continue to grow its online identity and marketing services

These types of services could include:

  • Website compliance
  • Branding and marketing services such as online reputation
  • Google business page
  • Schema
  • SEO requirements

What about if you only need an amendment or a small job, yes, we can help you with these tasks as well, that could be

  • QR codes – simple and dynamic
  • Artistic logo or logo update
  • Website Audit of content changes to your marketing materials
  • Zoom Backgrounds
  • Data Lists, creation, cleaning, updating, or deduping

We serve your brand and your business, so you gain better online presence and recognition.

We help you to grow, we don’t grow our business off the back of yours or only by working with larger corporations and brands.

Who We Help

Being a small business owner, we understand that all business need marketing services but don’t have a large budget for marketing especially in the early years of business.

We provide solutions that fit any budget. If you need a small one task or something that requires a more involved project we can help

We offer solutions for the solo-entrepreneur, small to medium size businesses whether they are a startup or established, who need a lifting hand with some additional business, marketing, or administrative tasks.

We are also passionate about helping the smaller and medium size non-profits and fully understand that charities work differently from a traditional business. We have a dedicated division that have been serving small and national non-profits for over 20 years. Check out Charity Revolution for more details.

How We Got Started

Started as a traditional marketing company over 22 years ago that focused on helping businesses and non-profits to build their online databases to foster better relationships with their clients and supporters. Created a permission based databased that allowed for targeting and profiling, before the introduction of GDPR or data privacy polies, we provided a fully opt-in targeted data for mail and emailing.

During Covid19, we expanded our services to include ADA website compliance, today this has become a hot topic for businesses to be more inclusive and accessible whilst avoiding lawsuits and demand letters

This happened to one of my clients, who was being threatened with an ADA lawsuit. Being a non-profit during Covid with limited income, we supplied a solution that continues to protect them each day and gives them peace of mind they are complaint not only with ADA but with some additional requirements they were not aware of which was a required.

Today we offer full service and protection to all businesses, professionals, solo entrepreneurs, and non-profits. Being a small business owner as well as helping smaller business, we understand that all business need marketing services but don’t have a large budget for marketing especially in the early years of business. We provide solutions that fit any budget.

Our Ethos and Promise to You

Why should you allow us to serve and protect your brand.

We believe in our ethos, that if we cannot be open, honest, and transparent about providing a professional digital service then we don’t deserve your business

Marketing should be considered an investment to your overall business, just by starting today your business will grow and thrive. We help you to identify where you should focus your efforts and resources before jumping into the huge marketing arena and spending on services that you may not be prepared for.

Business administration and management is an area that most businesses cannot afford to run full time, and this is where our services can help you to run your business while we focus on ways to improve your business operations allowing you to do what you are best at, running your business to be successful.

What We Do

Every small business needs to learn about cost cutting and outsourcing to remain competitive, Select Services provides a variety of business and marketing services to help businesses outsource their requirements to trained and professional experts. We have been implementing effective marketing strategies that utilize various digital channels including:

  • Relationship marketing
  • Social media engagement
  • SMS text messaging services
  • Mobile apps usingprogressive web applications (PWA)
  • Email and Database Marketing
  • Branding and identity
  • Reputation management
We are here to help businesses reach larger audiences by increasing their online presence and visibility to grow traffic and leads. We provide services that are cost effective and timely delivered to aid your business to meet its requirements enabling growth and exposure without having to hire permanent staff.